Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online
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“Black people are not dark-skinned white people,” says advertising visionary Tom Burrell. In fact, they are a lot more.

They are survivors of the Middle Passage and centuries of humiliation and deprivation, who have excelled against the odds, constantly making a way out of “no way!” At this point in history, the idea of black inferiority should have had a “Going-Out-of-Business Sale.” After all, Barack Obama has reached the Promised Land.

Yet, as  Brainwashed: Erasing the Myth of Black Inferiority testifies, too much of black America is still wandering in the wilderness. In this powerful examination of “the greatest propaganda campaign of all time”—the masterful marketing of black inferiority Burrell poses 10 provocative questions that will make black people look in the mirror and ask why, nearly 150 years after the Emancipation Proclamation, so many blacks still think like slaves.

Brainwashed is not a reprimand; it is a call to deprogram ourselves of self-defeating attitudes and actions. Racism is not the issue; how we respond to racism is the issue. We must undo negative brainwashing and claim a new state of race-based self-esteem and self-actualization. Provocative and powerful, Brainwashed dares to expose the wounds so that we, at last, can heal.

Review

"With uncompromising courage, Burrell has created an indispensable book for our time."
—Susan L. Taylor

About the Author

Marketing communications pioneer and Advertising Hall of Fame inductee Tom Burrell is credited with revolutionizing the image of African Americans in television and changing the face of American advertising. His award-winning work promoted positive and realistic images of blacks and acknowledged the purchasing power of the African American community. Burrell is the founder of The Resolution Project, a nonprofit organization that promotes intra-racial dialogue and community-based new media "stop the brainwash" campaigns. He lives in Chicago’s South Loop area.

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4.8 out of 54.8 out of 5
2,167 global ratings

Top reviews from the United States

Patreece
5.0 out of 5 starsVerified Purchase
All Black People and Hispanics need to read this book
Reviewed in the United States on January 3, 2019
Very heavy read. Blacks and Latinos are brainwashed due to the idiot box or just technology and we are not aware plus being passed down from gen to gen bad habits. This book will make you think twice on how you conduct yourself and thoughts. I feel like books like this... See more
Very heavy read. Blacks and Latinos are brainwashed due to the idiot box or just technology and we are not aware plus being passed down from gen to gen bad habits. This book will make you think twice on how you conduct yourself and thoughts. I feel like books like this should be read for kids going into middle school because that is the age where it can start. No book of knowledge is too much for any age. As a parent my 10 year old son is reading this book and his father is too. We encourage our son to be above the mess and these books help him understand why we do and say the things we say to him because this place called Babylon will not help him
69 people found this helpful
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PDebz
5.0 out of 5 starsVerified Purchase
Excellent Read
Reviewed in the United States on December 26, 2016
This was a great book as it gave detailed information about the plight of African-Americans in light of media exploitation. I gave the rating of five stars because of its details on coming back from slavery to modern day . This topic is important to me because I am doing a... See more
This was a great book as it gave detailed information about the plight of African-Americans in light of media exploitation. I gave the rating of five stars because of its details on coming back from slavery to modern day . This topic is important to me because I am doing a research project that investigates why African-American emerging adult men have a low self image . What I appreciate about the book is the authors candid articulation of what he perceives as the denigration of African-Americans and his empire''s unapologetic assessment of how media has contributed to the dismantling of African-Americans true identity and humanity . What was challenging for me as I read was the tendency for the author to not detail other possibilities of why African-Americans do certain things . For instance, the thought of straightening one''s hair is thought to be connected to wanting to be white and I''m not sure if that''s always true. I do believe that there are some women in particular who are tender headed and just don''t want to go through the pain every day . I guess the other challenge that I had is when do we give ourselves permission to laugh at our own plight without feeling condemned ; :we have to fight the battle of racism all the time. With those insights and concerns I still would give this book a rating of five stars
53 people found this helpful
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Normal Guy
5.0 out of 5 starsVerified Purchase
You can see this in movies about crime how the black character is dressed like a crook and the white character is dressed in ...
Reviewed in the United States on November 4, 2015
I got a friend who I let borrow this. He returned it back early and said was a little too much for him. He said if he really read the book the way he does most books he would be calling people out on the subliminal racism he now sees. For instance most rappers are paid to... See more
I got a friend who I let borrow this. He returned it back early and said was a little too much for him. He said if he really read the book the way he does most books he would be calling people out on the subliminal racism he now sees. For instance most rappers are paid to perform the role of a gangster thug or buffoon by their manager (who is white). Or how most black comedians at some point compare black people to white people and portray black people as aggressive and rude then compare white people as whiny and polite. You can see this in movies about crime how the black character is dressed like a crook and the white character is dressed in a suit. Its all entertainment and television but look at Michael Jackson and how quick the media created the image of a child molester with him. Black people have had an image made for them along with whites. Just like how you get the image of an alcoholic.What we see as normal prior to reading this book you will later see as what it truly is
39 people found this helpful
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kathleen perkins
5.0 out of 5 starsVerified Purchase
painful even, as Burrell dug deeper and deeper into ...
Reviewed in the United States on March 27, 2015
For a white person, this book was hard to read, painful even, as Burrell dug deeper and deeper into the truth of how we, Americans, literally have been "Brainwashed!" This book is beautifully written, and such a education, an education in American history, not the... See more
For a white person, this book was hard to read, painful even, as Burrell dug deeper and deeper into the truth of how we, Americans, literally have been "Brainwashed!" This book is beautifully written, and such a education, an education in American history, not the whitewashed version.. A must read for European Americans who want to more deeper appreciate the diversity all around us.
76 people found this helpful
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Malik Covington
5.0 out of 5 starsVerified Purchase
The importance of this book cannot be overstated. This is THE book of our time.
Reviewed in the United States on March 7, 2017
This book is an absolute must-read for the Black community. Once reading, you will realize what a terrible, terrible situation we as a people are in (particularly in America). This book is painful to read, but terribly important if we, black people, want to avoid extinction... See more
This book is an absolute must-read for the Black community. Once reading, you will realize what a terrible, terrible situation we as a people are in (particularly in America). This book is painful to read, but terribly important if we, black people, want to avoid extinction (which you will realize we are on the verge of after reading). Black people, this will open your eyes and cause to to rethink and understand everything we do as a people. I cannot overstate the fact that you NEED to read it.
27 people found this helpful
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phillip king
5.0 out of 5 starsVerified Purchase
Whites Created This Problem, But Only Blacks Can Fix It
Reviewed in the United States on September 28, 2013
We''re all brainwashed, but this book highlights the fact that whites are trained to think they are more attractive, more intelligent, more moral and that their lives have more value in this society. Blacks have been trained to believe the exact opposite and sadly whites... See more
We''re all brainwashed, but this book highlights the fact that whites are trained to think they are more attractive, more intelligent, more moral and that their lives have more value in this society. Blacks have been trained to believe the exact opposite and sadly whites have passed that propaganda torch to blacks to continue to perpetuate that idea. This book doesn''t point the finger at whites (which it easily could), but looks at the psychological effects of centuries of systematic abuse by whites and how it has caused us to contribute to our own self destruction. This should be requires reading to all blacks and be used as a guide to avoid all the traps set up for us all to fall into.

Plus, it asks blacks to look carefully at all media and entertainment and asks what is really being said and is it putting me down or picking me up. Most black entertainers make their fortunes degrading themselves and the image of other blacks in this country and we should all distant ourselves from propaganda designed to make us laugh at our own suffering and reinforce white superiority. Dismissal is the most casual form of racism and every time I hear whites say "get over it" or "that was the past" it gives me the impression that they believe blacks don''t have minds and there are no psychological effects to centuries of subjugation, persecution, deprivation and incarceration. Read this book and don''t allow yourself to be the butt of anymore jokes about fried chicken, big dicks, bad parenting, poverty, crime or prison.
110 people found this helpful
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A. J. White
5.0 out of 5 starsVerified Purchase
Must read for all humans!
Reviewed in the United States on January 28, 2018
This book challenges the narrative of inferiority of African Americans which has been in effect since day one in the USA! These are lies impressed upon the entire country and thus brainwashing for the entire populace! Enough in 2018 - time to reprogram our minds and... See more
This book challenges the narrative of inferiority of African Americans which has been in effect since day one in the USA! These are lies impressed upon the entire country and thus brainwashing for the entire populace! Enough in 2018 - time to reprogram our minds and reclaim our heritage of powerful humans beings in all facets of humanity👊🏽💪🏽✊🏽!
12 people found this helpful
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Reader KA
3.0 out of 5 starsVerified Purchase
One-Dimensional Read
Reviewed in the United States on January 20, 2021
I rated, "Brainwashed: Challenging the Myth of Black Inferiority," by Tom Burrell with three-stars because the book seemed one-sided and unrealistic. Throughout the book the author drives home the point that blacks must unify, uplift and support one another. More... See more
I rated, "Brainwashed: Challenging the Myth of Black Inferiority," by Tom Burrell with three-stars because the book seemed one-sided and unrealistic.

Throughout the book the author drives home the point that blacks must unify, uplift and support one another. More so economically. Burrell, points out that many blacks go out of their way to avoid supporting black businesses. That very well could be true. However, that is not "always" the case. As an example, I supported a black-owned beauty salon, not once, but twice. Yet, the people at the shop could not style hair. When I shell out money I wholeheartedly expect quality when I pay for a service or product. And that includes black people. Therefore, I stopped supporting that particular black salon.

Tom Burrell discussed a myriad of general and broad concepts that impact the lives of black people in America. He never delved below the surface to elaborate. I read, "Christopher Columbus and the Afrikan Holocaust: Slavery and the Rise of European Capitalism," by John Henrik Clarke. Clarke wrote two statements that resonated within my mind:

(1) "What I''m trying to look at is that the war on the African started before he got on the ship," (Clarke, 1993).
(2) "Powerful people never educate you in how to take their power away from them, and their schools are not going to give you the kind of education you need. You have to make it, or take it. When you get the kind of education you need, you will discover the green fields of Africa and you won''t have to go to Africa to improve Africa. Africa is where you are. You start with your community and with yourself and then you will begin to see and understand revolutionary change" (Clarke, 1993).

After I had finished reading, "Brainwashed: Challenging the Myth of Black Inferiority," I did not learn anything new or revelatory. This book was basically a "refresher," on issues that plague the Black Community. Countless black authors have written about these same exact issues.

We are not a monolithic people and this book makes us seem as so. Not all black people think and act alike. I am a 54-year-old black woman, who does not care to go shopping. I am a bargain shopper and I am not an "emotional" shopper. Honestly, I do not know of any family or friends who are that way. I am a responsible individual.

There have always been blacks who found a way to succeed in America. Right during slavery, Jim Crow, Civil Rights Movement; blacks found a way to succeed. The author paints a picture that all blacks have only struggled in America. Lawrence W. Levine, the author of "Black Culture and Black Consciousness," highlighted the fact that many slaves actually had to help the plantation owners survive. Europeans did not possess the knowledge to live off the land. "African slaves were at no time as totally dependent upon whites as some scholars have imagined (Levine) Indeed, in some areas-colonial South Carolina is a perfect instance-the Africans were far more familiar with the environment than were the Englishmen."

Nuggets of wisdom were spread throughout this book. "Brainwashed: Challenging the Myth of Black Inferiority," does contain material that is informative, yet unrealistic. I watch a show called "Married To Medicine. This show appears on Bravo and features a group of real-life educated, professional women, including doctors and wives of doctors, who live in Atlanta, Georgia. These are a group of women who are highly intelligent, yet on the show they wear provocative attire, which at times exposes a great deal of cleavage. These women "know" exactly what they are doing. They act in this manner because they have a desire to make money.

Overall, "Brainwashed: Challenging the Myth of Black Inferiority," by Tom Burrell is an interesting read. I do recommend other readers pick up a copy.
2 people found this helpful
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Top reviews from other countries

E. Opoku
5.0 out of 5 starsVerified Purchase
A Must Read for ALL
Reviewed in the United Kingdom on August 28, 2017
"Challenging the Myth of Black Inferiority" offers an insightful deconstruction of how we have unconsciously internalised a black inferiority complex stemming from the transatlantic slave trade. Whilst I appreciate that this book was written about African Americans there...See more
"Challenging the Myth of Black Inferiority" offers an insightful deconstruction of how we have unconsciously internalised a black inferiority complex stemming from the transatlantic slave trade. Whilst I appreciate that this book was written about African Americans there are many points relevant to myself, a Black British woman. I particularly enjoyed the last chapter, as it talks about proactive ways we can unite to promote a message of a black excellence not based in an "us vs them" mentality which encourages unnecessary comparison nor excellence dependent on validation from other communities. I look forward to implementing the suggestions offered and to a time where all of us can breakdown the damaging stereotypes based on the colour of someone''s skin.
12 people found this helpful
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Amazon Customer
5.0 out of 5 starsVerified Purchase
A MUST HAVE
Reviewed in the United Kingdom on November 30, 2013
This is an absolute must read for everybody. Well wrote and contains a wealth of knowledge about the effects of slavery in this the 21st century focusing on the psychological aspect. I could not put this book down as it addresses an issue that is still prevalent in our...See more
This is an absolute must read for everybody. Well wrote and contains a wealth of knowledge about the effects of slavery in this the 21st century focusing on the psychological aspect. I could not put this book down as it addresses an issue that is still prevalent in our society and I wish more people would read it as it is fascinating in the way it covers a subject that unfortunately people find hard to discuss or do not want to discuss which I feel is the key point to educating people. I have passed this on to my children as I think it is paramount to them to have the knowledge contained in this book as schools and so called ''black history month'' do not address this content and I am currently in the process of obtaining as many books as I can that explains their history to them (and this is just one part of it) as knowing your culture and history of your people good and bad alike is necessary to each and every individual. I have searched libraries and popular book stores and am disgusted that none have any books on caribbean history but contain pretty much every other culture on the planet.
6 people found this helpful
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Jamila S.
5.0 out of 5 starsVerified Purchase
Absolutely inspiring
Reviewed in the United Kingdom on April 25, 2020
This book beautifully summarises the repressed mindsets that black people have unknowingly been subjected to. It''s now the 21st century, it''s time for meaningful change, this book is the perfect way to open the minds of our community, to get us working as a unit again and...See more
This book beautifully summarises the repressed mindsets that black people have unknowingly been subjected to. It''s now the 21st century, it''s time for meaningful change, this book is the perfect way to open the minds of our community, to get us working as a unit again and break down negative stereotypes going forward! Hats off to Tom Burrell - I couldn''t have laid it out any clearer myself.
2 people found this helpful
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Peg
5.0 out of 5 starsVerified Purchase
Great book
Reviewed in the United Kingdom on April 21, 2014
This book is a must if you are studying how the image of African Americans are being portrayed in the media and how this has an effect on a global scale for men and women of African heritage, be it in Africa, America, Britain, The Caribbean, Europe and our brothers and...See more
This book is a must if you are studying how the image of African Americans are being portrayed in the media and how this has an effect on a global scale for men and women of African heritage, be it in Africa, America, Britain, The Caribbean, Europe and our brothers and sisters everywhere which I have not mentioned. As the book states again and again, the job depends on us changing the way we are branded... Be it through action or if we do not like what is being portrayed in the media, then raising our voices collectively and making a stance. This book just tells it as it is. Enjoy.
4 people found this helpful
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Momiette!
4.0 out of 5 starsVerified Purchase
Great advices for black people
Reviewed in the United Kingdom on July 6, 2018
Absolutely brilliant book, easy to read... Author gives a good insight on how the media has been used against black people over the centuries and blacj people can use those same medias to change the perception of the world about black people..
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Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online

Brainwashed: new arrival Challenging the high quality Myth of Black Inferiority online